Your organization’s best thinking about the problem you solve, configured once and pressure-tested on your first 10 accounts.
There are many reasons why a GTM org might need to add Cost of Inaction and root cause analysis to their sellers’ list of available assets.
Productivity mandate, or a missed number
Deals stall on “we can build that” or losing more to new AI-native entrants
ABM and outbound performance down, needs a new level of intelligence to break through
Value engineering at capacity, reps on their own to explain and quantify value
The sprint works with what you already have, not instead of it. Your positioning, your enablement and your outbound stay in place. The sprint gives them the root cause narratives, Cost of Inaction math and change management insights they were missing, so every seller can carry the same case into every deal.
A four-week engagement that turns your organization’s best thinking about the problem you solve into a structured point of view that can power ABM, SDR outbound, and sellers’ account strategies.
The first draft. We generate a first version for you to react to, built from public data and what you already know: your deck, a few call recordings, win-loss notes. Nothing waits on it.
The working session. Two to three hours with your marketing, sales and strategic finance leaders. The room debates and refines your value premise, change management and impact promises, and new versions come back while everyone is still together.
Lock it in. Go-to-market leadership confirms the refined version, and it goes into Supercase with your KPIs, your Customer Financial Model and the change plan.
Hands on for 10 accounts. A version for each of your first 10 accounts, checked by the people who work them, and a manager’s script so first-line managers roll it out to their teams.
Every output is formatted for three use cases: for a person, as a document or spreadsheet; for an AI, in a form your own stack can ingest; and built into Supercase, where it regenerates for each deal.
Root cause and the fix, buying triggers, the ladder to the C-suite and the canary metric — in named fields a person or an LLM can use.
Most companies have versions of these somewhere — in a founder’s head, a deck, a rep’s instinct. The sprint is where they get written down once, in a form a new rep, a partner or an LLM can pick up on Monday.
One paragraph stating who you help, what changes, and the business result — written to be spoken aloud in a first call rather than read off a slide.
The economic buyer, the champion and the likely skeptic, named by role, plus the company profile this holds true for.
What goes wrong inside the buyer’s organisation, stated without product or category language.
The path from the seller’s problem to metrics the buyer’s leadership already reports, so a champion can carry it upward unaccompanied.
Why the obvious remedy fails. This is the claim a POV makes that messaging does not, and the one a buyer is most likely to argue with.
Observable events that make the problem urgent — a reorg, a funding round, a competitor. Acme’s POV has eight; the number depends on the market. They drive account scoring, outbound filters and discovery questions.
What is true once the problem is solved, and whether getting there is a people change, a process change, or both. Sets what the change plan has to cover.
A leading indicator that moves before revenue does, with the system it is read from. It tells a buyer within weeks whether the change is taking hold, rather than waiting a quarter for the P&L.
What continuing as-is costs, in words. The model in the next output puts numbers to it; this is the reasoning they rest on.
An actionable point of view needs three things at once, and the two people running your sprint cover all three.
Expert articulators. Buyer-centric value a room can agree on.
Expert math modelers. A number finance will check, not dismiss.
Technical infrastructure. Iterate, evaluate and roll out in hours, not months.
The math and the machinery: the cost of inaction model, the KPI definitions, and the software the point of view is configured in.
23 years in B2B sales strategy, RevOps and product marketing. Head of Revenue Strategy at Clari after it acquired his company, DealPoint. Built the Supercase modelling engine.
The words a room can agree on: the facilitated session, the point of view itself, and the rollout to your first 10 accounts.
Two decades helping go-to-market teams at Google, Microsoft, IBM and Lenovo sharpen their story and run account-based programs.
Start with a free 30-minute POV consultation with a founder.
Prefer email? hello@supercase.ai
A value-selling kit built on what you already have — your positioning, your existing collateral and your sellers.
Six weeks. One segment. A kit your reps can use on Monday.
supercase.ai/value-selling-sprintThe meetings your revenue teams run, assessed and rebuilt — mapped by team, with a playbook and a defined data set for every one.
One Cadence. CRO gets data. Team gets strategy.
supercase.ai/revenue-cadence-sprintTry Supercase free. Send your next deal into the finance review with a case that holds.
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